May 24, 2016 | 3 minute read
At the original iPhone announcement, we saw Steve Jobs on stage with Google’s then CEO Eric Schmidt, showing off Google’s amazing Maps. Built for the iPhone, it was something we’d never seen before. Apple’s incredible phone and revolutionary software combined with Google’s terrific web services and data coming together for one amazing product. With regards to collaboration, it’s all been downhill from there. Since then, every tech company has focused on owning the whole experience.
Apple, Google, Amazon, Microsoft, and Facebook. These companies all excel at some things, and have attempted to leverage that into more. Apple understands user experience and hardware. Google gets web and machine learning like no other company. Amazon is the best at logistics and commerce. Microsoft’s productivity and enterprise know-how guides them to success. Facebook has little competition when it comes to figuring out consumer behavior.
In the mobile era, each of those companies has tried to make the widget, sell it, and reap all of its rewards. But this has never worked. Continue Reading →